By Jessica Clement

15 October 2013 - Canterbury-Bankstown Express

THIS is no beauty contest, this is the Nothing Soft Comes Out Of Belmore campaign and the quest to find a new pin-up boy is on.

The Belmore Sports Ground advocacy group Back To Belmore has started the hunt for the right bloke to embody the group's grassroots message.

"We're not just after somebody who looks good, but someone who has a genuine interest in supporting local sport," Back To Belmore president Luke Brailey said.

"We're looking for somebody that can make a difference to our organisation, that can promote our values and our ideals to the wider community.

"You need to have the aesthetics, be athletic and have a little of the academic too."

The competition is fierce, with more than 100 nominations received since entries opened a fortnight ago.

"Whether all of the 100 are quite exactly what we're looking for remains to be seen," Mr Brailey said.

Former faces of the campaign include former Sydney Roosters footballer and model Daniel Conn.

Mr Brailey said current goodwill ambassador Mazen Safkouni was a perfect example of what the organisation was looking for.

Safkouni plays gridiron for Sydney Uni, is a former rugby league and union representative and runs junior sporting clinics.

Who should be the new face of Belmore? Send your suggestions to editor@theexpress.com.au


NEW FACE

WHAT: Back To Belmore wants a new face to promote its Nothing Soft Comes Out Of Belmore campaign
HOW: If you're aged between 18 and 30, with the looks and a passion for Belmore Sports Ground, send a recent photo, your name, contact number, age, height, waist size and chest size to competitions@backtobelmore.com.au by October 31.